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The Realization of Perfect Peace
The Realization of Perfect Peace
January 11, 2015
Design Your Perfect Future
May 15, 2015

Throughout history, the height of human effectiveness has been the ability to persuade others. As such, the aim or goal
Of public speaking is to cause an action to take place that would not have taken place in the absence of the words of the speaker. For example, when Demosthenes spoke, people said, ‘‘what a fine speaker he is.’’ But when Alcibiades spoke, they   said,   ‘‘Let us march!’’
Your job as a speaker is to motivate and impel your listeners to think, feel, and act differently as the result of your words. It is to make them take action of some kind. It is to motivate them to ‘‘March!’’
Fortunately, becoming a master speaker and business communicator is a learnable skill. If you can  learn how  to drive  a car, type on  a keyboard, or use  a cell  phone, you  can  become an  effective speaker and change not  only  your  life,  but  the  lives  of your  listeners.

The Three Elements of Persuasion

Aristotle was the first major philosopher to recognize the importance of rhetoric as an essential tool of the leader. He broke down the essential elements of persuasion into three parts: logos (logic), ethos (ethic), and pathos (emotion). Let us take each of them in turn.
Logos refers to the logic, the words, and the reasons in your argument. It is important that everything that you say fits together like links in a chain or pieces of a jigsaw puzzle to form a coherent statement or argument. When you  think through and plan your talk, you organize your  various points in a sequence from the  general  to  the  particular, from the  start to  the  conclusion, with  each point building on  each previous point to form a persuasive argument.
The second aspect of persuasion is ethos.  This refers to your character, ethics, and your believability when you speak. Increasing your credibility with your audience before and during your speech increases the likelihood that listeners will accept your arguments and take action on your recommendations.
The third aspect of persuasion is pathos. This is the emotional content of your argument and is perhaps the most important. It is only when you connect emotionally and move people at a fundamental level that you can motivate them to change their thinking and take a particular action.
All three elements—logos, ethos, and pathos—must be woven together if you want to move people and persuade them to your point of view.

The Three Components of Your Message

Albert Mehrabian of UCLA conducted a series of studies into effective communication some years ago.  He concluded that there are three components of any spoken message: the words, the tone of voice, and the speaker’s body language.

The Words

Surprisingly, according to Mehrabian, the words count for only 7 percent of the message conveyed. Of course, the words you use are vitally important and must be selected with care. They must be organized in a proper sequence and be grammatically correct. But everyone has heard a boring, academic speaker whose words were brilliant but whose message fell flat. The words alone are not enough.

The Tone

The second element of communication that Mehrabian identified was the tone of voice.  In his calculation, 38 percent of the message is contained in the speaker’s tonality and emphasis on various words.
Recite the sentence ‘‘I love you very much.’’ By putting the emphasis on any one of those words or by making the sentence a question rather than a statement, you   can   change the   entire meaning of the sentence. Try it. Make your tone reflect a sincere statement or a question. Notice how the meaning can be completely different just by focusing on a single word.
Every man has had the experience of arguing with the woman in his life over a simple subject. Because men tend to use words as tools and women tend to use words for understanding and relationship building, they hear the same words differently. For example, she might become angry or hurt at something he said.  He will respond by saying, ‘‘But I just said such and such.’’
She will reply angrily, ‘‘It wasn’t what you said; it was the way you said it.’’
By deliberately changing your tone of voice and being aware of how important it is, you can change the entire message and the subsequent effect it has on your listeners.

The Body

Mehrabian also found that fully 55 percent of the message is contained in the speaker’s body language. This is because there are 22 times as many nerves from the eye to the brain as from the ear to the brain.
For this reason, visual impressions are very powerful.

Be Aware of Your Style of Communication

Excellent communicators  always pay  attention to  the  effect  their body language has  on  the  level of acceptance of the  message they are  trying to convey.
When your  arms hang loosely at  your  side,  with  your  palms outward and open, and you  look  directly at  the  audience with  a smile as you  speak, your  listeners relax  and absorb your  message like a sponge absorbs water. If your face is serious and unsmiling, with your arms folded or gripping the lectern, your listeners respond as if an angry parent is scolding them. They close up and become defensive, resisting your   message and your attempt to persuade them to think and act in a particular way. Body language is very impo

Because I  have given  so  many talks  to  so  many audiences, speakers continually ask  me  for my  comments on  a talk  or seminar  that they  have just  delivered. I am always reluctant to give critical feedback because people in general seem to be hypersensitive to comments that are not glowing and positive. Nonetheless, it is amazing how often I give the same piece of advice:  ‘‘Slow down, pause, and smile between points and senten

It is equally amazing how many speakers take this advice and notice an immediate and positive difference in the way their Audi- fences respond to them. When you slow down, your words are clearer and you appear more articulate. Your tone of voice is more pleasant and enjoyable. And when you smile, you radiate warmth, friendliness, and acceptance. This causes your audience to relax and become more open to your message.

A Simple Structure for Short Talks

There is a simple three-part structure that you can use to design any speech. You can use this model for a one-minute talk or for a 30-minute talk.

Part One
Part one is the opening. You simply tell the audience what you are going to say in your speech. For example, you could say: ‘‘Thank you for being here. In  the  next  few  minutes, I want to  tell  you about the  three problems facing our  industry today and the  actions we  can  take  to  turn them to  our  advantage in  the  months ahead.’’ This opening sets the stage, prepares the audience, and gives your speech a track to run on.

Part Two
The second part is to tell them what you promised in the opening. This can consist of one, two, or three points. If it is a short speech, it should only include three key points developed in a sequence. For example, you might say:  ‘‘we are facing increased competition, shrinking profit margins, and changing customer tastes. Let us look at each of these, in order, and consider alternative ways of dealing with them effectively.’’

Part Three
The third part of speaking is a summary of what you just told the audience. You should never expect your listeners to memorize everything that you have said the first  time they  hear it.  Looking back, summarizing and repeating is helpful and enjoyable for your audience. For example, you  could say:
To summarize, to deal with increased competition,  we must improve the quality of our offerings and the speed at which we deliver them to our customers. To deal with shrinking markets, we must expand into new markets and increase our product offerings to at- tract new customers. To deal with changing customer tastes, we must develop and market products and services that our custom- ers want today, rather than what they may have wanted in the past.
With our joint commitment  to these three goals, we will not only survive but thrive in the exciting times ahead. Thank you.
You Have a Job to Do
Peggy   Noonan,  speechwriter  for   Ronald  Reagan, once  wrote,
‘‘Every speech has  a job to do.’’
One  of  the  most important things you  must do,  before you speak, is start with  the  end in  mind. Determine what you  want your  talk  to  accomplish. Ask yourself what I call  the  ‘‘objective question’’: ‘‘If they   interviewed people after   my  talk  and asked them, ‘What  did  you  get from this  speech and what are  you  going to  do  differently as  a  result?’  what would I want them to  say?’’ Everything in  your  speech, from your  opening through the  body to your  closing remarks, should aim  at achieving this  goal.
When I work  with  corporate clients, I ask them the  ‘‘objective question.’’ I also  ask them why they  are  inviting me  to speak and what objective or  objectives they   want me  to  accomplish with their audience. We then discuss and agree on exactly how  we want the  audience to think, feel, and act  after  the  talk or seminar. Once we are  both clear, I will then design the  talk  or seminar, from be- ginning to end, to ensure that we achieve that result. You can  do the  same.

A Complex Structure for Longer Speeches

In designing a longer talk,  there is a more complex structure that you  can  use.  It consists of the  following eight parts, each of which I will develop and explain in the  pages ahead.
1.  The Opening. The purpose of the  opening is to get the  audi- ence’s  attention, build  expectations, and  focus  listeners on the  speaker. There  is no point in talking if no one  is listening or paying attention.
2.  The Introduction. This is where you tell the  audience what  is coming and  why it is important.
3.  The First Point.  This is where you transition into  the  body  of your  talk. Your first point sets the stage and begins to deliver on your initial promise.
4.  The Transition into the Next Point.  You  must make it  clear that  you  have  finished with  one  point and  are  now  moving on to another. This is an art in and of itself.
5.  The Second Key Point.  This point should follow logically from your first point.
6.  Another Transition. Here you make it clear that you are move- in onward to another subject.
7.  The Third Key Point.  This flows naturally from the first two points and begins moving you toward the end of your talk.
8.  The Summary. This is your conclusion and call to action.

Speaking with Power and Presence

The popular author Elbert Hubbard was once asked how one be- came a writer. He replied, ‘‘The only  way  to  learn to  write  is to write   and write   and write   and write   and write   and write   and write.’’
Likewise, to learn the  art  of speaking, the  only  way to learn is to speak and speak and speak and speak and speak and speak and speak. Learning to speak is like learning any  other skill. It requires practice and repetition until you have mastered the  ability to communicate and persuade.
One  of the  best ways to improve your  speaking style and ability is to  recite poetry aloud. Memorize a poem that you  enjoy, one with  a great story  and wonderful lines, and then recite it over  and over  again. Each  time you  recite this  poem aloud, put energy and passion into your  voice.  Vary the  rhythm and tone and emphasis on the  various words. Imagine that you are auditioning for a major role  in  a big-budget movie that will make you  rich  and famous. Deliver the  lines  of this  poem as though it is extremely important that you  connect emotionally and enthusiastically with  the  listener.
When you read good poetry, you not  only learn how to develop sentences, but  you  also  learn how  to use  a wider variety of words to make your  points more effectively. The  rule  is this:  People will forget what you  said,  but  they  will remember how  you  said  it. As you change the emphasis from word to word and from sentence to sentence, you develop an almost musical ability to speak in such a way that listeners are  caught up  in your  message.
Another great exercise is to  read Shakespeare, especially the famous monologues  from Hamlet, Macbeth, Julius   Caesar,  and Romeo and  Juliet.  When you  read these wonderful monologues and soliloquies, you  expand your  command of language and your competence in rhetoric and persuasion.

Learning from Others

One  of the  very  best ways  to  become a better speaker is to listen to  as  many other speakers as  possible. Take  notes. Observe how they  walk,  talk,  move, and gesture. Observe how  an  experienced speaker opens a  talk;  transitions into the  body of  the  talk;  uses examples, illustrations, and humor; wraps up  the  talk;  and concludes her  time with  the  audience.
Make  a list of the  points you want to observe, from the  opening to the  close,  and give the  speaker a grade from 1 to 10 for each of those points. Think about how  he  or  she  could have done each thing better and how  you  could do it better yourself.
Listen to some of the  best speeches ever  given,  many of which are  available on  CD. Play them over  and over  and notice how  the speaker uses logos,  ethos, and pathos to  persuade the  listener to think, feel, and act  differently.


The wonderful thing about communication is that you cannot get worse at it by doing it. To master the  arts  of speaking and rhetoric, you  must be  prepared to learn and practice, over  and over  again, for months and even years. There are no shortcuts.
It is also important to remember that preparation is what separates mediocrity from greatness. So spend time developing your logic, planning your words, and working toward your  goal for your audience. And practice. Every new  line  of poetry that you remember   and recite, every  monologue that you  deliver aloud,  every speaker that you observe and critique increases your  ability to be- come an excellent speaker yourself. There are no limits.

Taken From —

The Art of Speaking by Brian Tracy

One of the greatest gifts you can give to anyone is the gift of your attention Jim ROhn

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